Traffic to Google Website Increases 88 Percent According to Latest Nielsen//NetRatings

Google Leads Unique Audience Growth for Search Engines in July

MOUNTAIN VIEW, Calif. – August 19, 1999 – Google, Inc., a leading innovator of advanced Internet search technology, today announced that it topped the list of search engines that showed significant month-over-month growth in unique audience size in July, according to Nielsen//NetRatings results released this week.

The Nielsen//NetRatings report showed that while unique audience growth for the Top Ten Portals/Search Engines in July increased only 2.1 percent, Google led the pack of search engines that show significant growth by posting an 88 percent gain in unique visitors in July.

"Internet users in increasing numbers are finding that there is a difference in search quality," said Larry Page, Google co-founder and chief executive officer. "Google’s advanced, powerful approach to search is making it easier than ever for people to find what they’re looking for on the Internet. Traffic on our website has increased 50 percent per month since the company’s inception. This increase in unique visitors to the Google site is being fueled by word of mouth --- people with good Google experiences telling other people about Google."

"Our mission is to provide the best search experience on the web," added Sergey Brin, Google president and co-founder. "Everything we do is focused on delivering the highest quality search results through significant advancements in interface design, relevancy, and scalability."

In addition to its own destination search site (, Google recently announced an agreement with Netscape, a subsidiary of AOL (NYSE: AOL), to incorporate Google’s search as the fall-through search for Netscape Search, and to feature Google as a premier search provider on the Netcenter portal.

The Nielsen//NetRatings study was released Aug. 16, 1999 and monitors web sites by property, domain, and unique site. Nielsen//NetRatings defines a property as a consolidation of multiple domains and URLs owned by a single entity. Unique audience is measured by the total number of individuals that visit a property. Rankings are based on audience sampling of U.S. Internet households.

About Google, Inc.

Google, Inc. was founded in 1998 by Stanford University Ph.D. candidates Larry Page and Sergey Brin to create a new generation of powerful, scalable search engine products to improve the user experience of searching the web. Based on three years of advanced research in computer science, Google is dedicated to providing the best user search experience by delivering a powerful, yet simple-to-use format for finding the most relevant answers to search queries. Google currently offers search solutions through its own destination site at The company also offers co-branded web search and site search solutions for information content providers.

Google is privately held. The company’s funding partners include Kleiner Perkins Caufield & Byers and Sequoia Capital. The company announced in June that Michael Moritz, general partner of Sequoia Capital, and John Doerr, general partner of Kleiner Perkins Caufield & Byers, joined Google’s Board of Directors. Moritz is currently director of numerous companies, including Yahoo, eToys,, eGroups, PlanetRx, Flextronics, and WebVan. Doerr was a co-founder of @Home, and is a director of several high-growth Internet companies, including,, Handspring, Healtheon/WebMD,, Intuit, and Sun Microsystems.

Other investors include Stanford University; Andy Bechtolsheim, co-founder of Sun Microsystems and current vice president at Cisco Systems; and Ram Shriram, former president of Junglee and current vice president of Business Development at The company is based in Mountain View, Calif. More information about Google can be found on the company’s website at

Google is a play on the word googol, which was coined by American mathematician Milton Sirotta to represents the figure 1 followed by 100 zeroes. Google’s use of the term reflects the immense amount of information available on the web.


Google is a trademark of Google, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.