eBoodle.com and Google Team to Deliver Powerful Online Shopping Assistant

With Google’s Advanced Search Technology and GoogleScout, eBoodle Bar Becomes the Best Bar on the Web for Shopping and Surfing

MOUNTAIN VIEW, Calif., December 7, 1999 – eBoodle.com™, provider of the leading online shopping assistant, and Google, Inc.℠, a developer of advanced, next-generation search services, announced today that the companies have finalized a partnership to deliver a more robust search experience for online consumers. Based on the agreement, eBoodle.com will offer Google’s innovative search services within its eBoodle Bar, a downloadable personal assistant. With this partnership, eBoodle.com is taking the first step toward making the eBoodle Bar the most useful bar on the web for shopping and surfing.

Google, one of the fastest growing search services and the recent recipient of PC Magazine’s prestigious Technical Excellence Award, provides a high-performance, scalable search technology that enables rapid access to information on the Internet. Google’s GoogleScout™, a revolutionary new feature that expands a user’s access to related information beyond the results of a search query, makes finding information and navigating the web faster and easier.

"By utilizing Google’s innovative search technologies, eBoodle.com is offering consumers an even more powerful tool for efficient online commerce," said Dr. Anil Kamath, president and CEO, eBoodle.com. "Our partnership signifies the growing acceptance of eBoodle’s agent technology as a means of delivering compelling web services to users."

A free service, eBoodle.com helps consumers purchase products on more than 25,000 web sites and has direct links to 1,100 of the world’s most prominent e-Tailers. It is the first company of its kind to combine a product and store search feature, price comparison engine, cash-back program, automatic form-filler, and transaction management into a comprehensive solution that truly enhances consumers’ online shopping.

"Google’s search capabilities give eBoodle’s customers a convenient, fast, and easy solution for finding information and navigating the web," said Larry Page, Google president and co-founder. "Using Google from the eBoodle Bar gives users easy one-click access to information anywhere on the web. Searches are further enhanced by GoogleScout, which expands the scope of a search to related information on similar sites. Working together, eBoodle.com and Google are providing online shoppers the most innovative and effective approach for easily accessing information."

Google’s underlying technology integrates a clean, easy-to-use interface with next-generation technology to deliver search and related link search results based on importance and relevancy. In addition to the eBoodle Bar, Google’s search services are offered to Internet users at www.google.com, and to organizations for use on their sites with the Google WebSearch and Google SiteSearch services. Google WebSearch is a cost-effective way to provide the highest quality web-wide search capabilities directly from any website. A hosted version of Google’s widely acclaimed search engine technology, Google WebSearch gives any website a sophisticated solution for searching the web and opportunities for increased page views and revenue.

The Google SiteSearch service, which also is hosted and supported by Google, enables customers to feature high-quality, site-specific search capabilities on their websites to help visitors quickly and easily locate information. Google’s powerful SiteSearch capabilities are designed to improve site navigation and usability, as well as increase site stickiness. With Google SiteSearch, visitors looking for specific product, service, or company information easily find the information they are looking for, helping to reduce customer service calls and enhance customer communications. For e-commerce sites, Google SiteSearch improves sales opportunities by getting customers to product and service information quickly.

About Google Inc.

Google was founded in 1998 by Stanford University Ph.D. candidates Larry Page and Sergey Brin to create a new generation of powerful, scalable search engine products to improve the user experience of searching the web. Based on four years of advanced research in computer science, Google is dedicated to providing the best user search experience by delivering a powerful, yet simple-to-use format for finding the most relevant answers to search queries. Google currently offers search solutions through its own destination site at www.google.com. The company also offers co-branded web search and site search solutions for information content providers. Google, based in Mountain View, Calif., is privately held. Its funding partners include Kleiner Perkins Caufield & Byers and Sequoia Partners. More information about Google can be found on the company’s website at www.google.com.

About eBoodle.com

eBoodle.com provides a comprehensive online assistant through a downloadable agent that dramatically enhances the way individuals find and interact with web content and services. eBoodle.com is the first company of its kind to help online consumers quickly find merchandise, effectively compare prices for the best values available, and simplify the overall purchasing process. With eBoodle.com and the eBoodle Bar, online shoppers can easily purchase merchandise from the more than 25,000 e-commerce sites available today. Supported by an executive team, board of directors, and advisory board that include premier technology and business professionals, eBoodle.com is poised for success in the explosive e-commerce marketplace that is expected to exceed $600 billion by 2002 (Forrester Research, 1999). Founded in June of 1999, eBoodle.com is headquartered in Mountain View, California and is funded by Invesco and other private investors. For more information about eBoodle.com visit www.eBoodle.com, send email to info@eBoodle.com, or call 650-623-0800.


eBoodle.com and the eBoodle.com logo are trademarks of eBoodle.com in the United States and other countries. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies.