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Google Launches Apple-Specific Search Engine

www.google.com/mac.html is the Search Destination Site for Information About Apple Computer, Macintosh Computing Platform

MOUNTAIN VIEW, Calif. – January 10, 2000 – Google, one of the fastest growing search destination sites on the World Wide Web, today announced a new Apple-specific search engine specifically tailored to deliver highly targeted results related to Apple Computer and the Macintosh computing platform.

The new Apple-specific search engine, located at www.google.com/mac.html, makes searching for everything from Apple’s corporate information to product-related news faster and easier. The new Apple search engine is based on Google’s award-winning advanced search technology, which features an easy-to-use interface and a sophisticated mathematical algorithm designed to deliver desired search results with speed and precision.

"Our Apple search site is the only place Internet users need to go online to locate websites related to Apple and Macintosh," said Larry Page, Google CEO and co-founder. "As with our U.S. government and Linux searches, our new Apple-specific search engine leverages Google’s core search technologies to quickly identify and target the most relevant search results."

Google builds customized search engines to provide search functionality on specific topics or geographical regions. For example, Google has custom search engines on its www.google.com site that focus on web content specific to the Linux operating system and the U.S. Government.

About Google Inc.

Google was founded in 1998 by Stanford University Ph.D. candidates Larry Page and Sergey Brin to create a new generation of powerful, scalable search engine products to improve the user experience of searching the web. Based on years of advanced research in computer science, Google is dedicated to providing the best user search experience by delivering a powerful, yet simple-to-use format for finding the most relevant answers to search queries. Google currently offers search solutions through its own destination site at www.google.com. The company also offers co-branded web search and site search solutions for information content providers. Google, based in Mountain View, Calif., is privately held. More information about Google can be found on the company’s web site at www.google.com.

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