Google Continues To Receive Highest Rankings From Independent Research and Technology Testing Companies

Award-Winning Search Engine Outperforms Leading Internet Search and Portal Sites in NPD Online Research Study for Fourth Consecutive Quarter

MOUNTAIN VIEW, Calif. – December 1, 2000 – Google Inc., developer of the award-winning Google search engine, today announced the results of a comprehensive research study conducted by NPD Online Research, in which Google placed first overall among 18 search and portal sites for relevant results and user satisfaction.

The Google users studied awarded Google the highest ratings in seven out of nine relevancy and user satisfaction categories. A total of 18 sites were represented in the survey, of which Google was first with the highest percentage of users who were "very satisfied"; 92 percent of its users profiled identifying Google as being much or somewhat better than any other site; 96 percent of its users finding what they are searching for all or most of the time; and 95 percent of its users indicating that they would recommend Google to a friend.

The quarterly NPD study, which gathered data from 19,357 Internet users, measured consumer opinions of and loyalty to leading search services, including AltaVista,, Ask Jeeves, Excite, GO Network, Google, GoTo, HotBot, iWon, Lycos, MSN, Netscape, WebCrawler and Yahoo!.

"It is a tremendous honor to be recognized by Internet users as the best search engine on the web quarter after quarter," said Larry Page, CEO and co-founder of Google.

Google users rated Google first in the following categories:

  • No. 1 in Comparison vs. Other Sites: Ninety-two percent of Google users surveyed rated it either much or somewhat better than other sites.
  • No. 1 for Relevant and Accurate Search Results.
  • No. 1 for Meeting the Needs of Users.
  • No. 1 for Ease-of-Use and Navigation.
  • No. 1 for Site Reliability.
  • No. 1 for Speed in Loading.
  • No. 1 for Up-to-Date Information.
  • No. 1 for Good Value for the Time Spent.

"We attribute much of our phenomenal growth to the large number of users who are recommending Google to a friend," said Sergey Brin, president and co-founder of Google. "This measurement is a magnificent reward for our continued obsession with creating the best user experience possible."

eTesting Labs Rates Google No. 1 In Test

In a recent independent analysis performed by eTesting Labs (formerly ZD Labs) Google outperformed AltaVista, DirectHit, Fast, MS Search and Northern Light by scoring 719 points out of a possible 900 (or 79.9 percent). Google achieved the highest overall weighted score across five different types of queries in sports, business, travel, finance and shopping. According to the test, Google performed strongly in the simple multiword queries group, the simple one-word queries group, the complex multiword queries group and the home page target test. To view the full report, visit

About eTesting Labs

eTesting Labs (, a Ziff Davis Media company, leads the industry in Internet and technology testing. Building on Ziff Davis Media’s history of leadership in product reviews and benchmark development, eTesting Labs brings independent testing, research, development, and analysis directly to publications, Web sites, vendors, and IT organizations everywhere.

About the NPD Study

In third quarter, 2000 19,357 members of NPD’s Online Panel completed and submitted a survey conducted on the NPD Online Research Survey Site. Data was weighted to be representative of the Internet population.

About The NPD Group

The NPD Group is an international marketing information company headquartered in Port Washington, NY. Founded in 1953, the firm specializes in providing insight into consumer purchasing and behavior via both Internet-based and traditional research methodologies, including online and offline consumer panels and point-of-sale tracking.

NPD offers proprietary databases and research expertise in more than 20 industries, including apparel, automotive products, consumer electronics, cosmetics and fragrances, financial services, food, foodservice, footwear, housewares, information technology, interactive entertainment, new media, pharmaceuticals, toys, and more. The firm also offers a full range of analytical tools for ad hoc research. NPD is the developer of the revolutionary Web audience measurement technology now marketed by its successful spin-off Media Metrix, Inc. NPD has offices and affiliations in 36 countries, covering North America, South America, Europe, Asia and Australia.

About Google

Google exists to provide the world’s best Internet search experience. Google accomplishes this for millions of users daily by delivering a powerful, fast, and easy way to find the most relevant information available. Google’s technological innovations have powered the company to numerous awards, including the WIRED Readers Raves award for Most Intelligent Agent; a 2000 Webby and People’s Voice Award For Best Technical Achievement; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech of 1999 by TIME Magazine; Technical Excellence Award from PC Magazine; and Best Search Engine by The Net. A growing number of companies, including Yahoo!, AOL (Netscape), and Red Hat, rely on Google to power search on their websites. A privately held company based in Mountain View, Calif., Google’s investors include Kleiner Perkins Caufield & Byers and Sequoia Capital. For the information you need, visit

Google Contacts:

Sophie Nguyen
(650) 930-3562

David Krane
(650) 930-3596


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