Google Recognized As Top Business-To-Business Media Property
BtoB Names Google a Top 10 Advertising Property in its Media Power 50 List
MOUNTAIN VIEW, Calif. – May 6, 2002 – Google Inc., developer of the award-winning Google search engine, today announced it was named a top 10 advertising property in the Media Power 50, an annual review of the most powerful and targeted business-to-business advertising outlets published by BtoB, a leading national marketing publication. This award distinguishes Google as a top property for business-to-business marketers.
"Business users around the world depend on Google as a credible and reliable source of information," said Tim Armstrong, Google vice president, Advertising Sales. "Thousands of advertisers use Google’s ROI-focused advertising programs to reach this targeted audience successfully. Our top 10 ranking in the Media Power 50 demonstrates the tremendous value Google provides to the business-to-business marketing community."
In addition to Google’s recognition as a consumer brand, the search engine will receive more than 10 billion search queries this year relating to business-to-business products and services. Google’s simple and effective keyword advertising programs enable vendors to leverage these searches to reach millions of potential customers in real time. Users respond to Google’s targeted, text-based ads with a click-through rate that is up to five times the industry average. Google’s sales team includes dedicated market specialists in a number of business-to-business categories, who understand respective industries, associations, and metrics. More information about Google’s advertising programs can be found at www.google.com/ads/.
Featured in the May 6 issue of BtoB, the Media Power 50 is compiled by a panel of top media buyers and BtoB editors, who selected the most valued and effective business-to-business advertising venues among hundreds of media outlets, including online, broadcast, print, and outdoor properties. Other top 10 properties in the 2002 Media Power 50 include, The Wall Street Journal, Fortune, C|NET, CNN and The Economist. More information can be found at www.btobonline.com.
About Google Inc.
With the largest index of websites available on the World Wide Web and the industry’s most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google’s technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor’s Pick from CNET. A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, Calif., Google’s investors include Kleiner Perkins Caufield & Byers and Sequoia Capital. More information about Google can be found on the Google site at www.google.com.
Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.