Weather.com® Selects Google for Targeted Advertising and Web Search
weather.com to Benefit from Additional Revenue Opportunities and Enhanced User Experience
ATLANTA & MOUNTAIN VIEW, Calif. – July 23, 2003 – Google, developer of the largest performance-based search advertising program and weather.com, the most popular source of online weather information and the website of The Weather Channel®, today announced a multiyear agreement that will make Google’s search technology, and targeted content and search advertisements available on weather.com. weather.com users will now benefit from access to billions of web pages through Google’s web search results and from the relevant advertising that Google will serve throughout the site.
Google’s web search is now available on all pages of the weather.com website. When weather.com users search the web using Google, targeted advertising also appears on the search result pages based on a user’s specific search query, providing the user with more relevant information. In addition, through the Google AdSense program, weather.com users will also see advertisements targeted to the unique content of individual pages throughout the weather.com site. For example, the local forecast page for San Francisco may include Google advertisements for San Francisco hotels or regional activities. weather.com will share in the revenue generated when their users click on Google advertisements.
"Through Google’s search services and targeted advertising, 18 million weather.com users will now benefit from additional relevant information, enhancing their overall web experience," said Omid Kordestani, senior vice president of Google’s Worldwide Sales and Field Operations. "With the addition of weather.com to Google’s growing network of website publishers and search services partners, Google continues to expand its reach for advertisers and add quality content to its AdSense network."
"weather.com wants to present our users with information that is the most relevant to them," said Joe Fiveash, senior vice president of Product and Business Development for weather.com. "By adding Google’s search services, we make finding information about any topic just as easy as finding out how the weather will affect your life."
Google’s global search services provide websites and portals with access to billions of web pages and the world’s most advanced search technology. Additionally, Google partner sites earn revenue by serving targeted search advertisements on content and search result pages from Google’s worldwide network of more than 100,000 advertisers. Google’s advertisers gain broad exposure across Google’s partner websites, including many of the world’s largest websites such as AOL, Ask Jeeves, and Earthlink.
weather.com, the Web site of The Weather Channel, is the world’s leading source of weather on the Web. The site helps users plan for everyday life by delivering current conditions and forecasts for 80,000 locations worldwide and providing relevant lifestyle content. weather.com averages 18 million unique users each month and is consistently ranked the most popular source of online weather information and ranks among the Top 15 of all Web domains according to Nielsen//NetRatings and Comscore. weather.com is also the leading provider of broadband and wireless weather products via high-speed Internet services, cell phones, pagers, Palm Pilots, and other personal digital assistants. Partnerships include America Online, Yahoo!, Excite Networks, MSNBC.com, USAToday.com, AT&T; WorldNet, ABCNews.com, Digital City, Road Runner, Verizon Wireless, Cingular, AT&T; Wireless, Sprint, Nextel and Palm Computing. The Weather Channel continues to expand its international reach online with the launch of language-specific sites for the United Kingdom (weather.co.uk), Germany (wetter123.com), France (meteo123.com), Latin America (weather.com/espanol) and Brazil (canaldotempo.com).
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
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