Google Provides Targeted Advertising to Buy.com
Buy.com Customers Benefit from the Addition of Relevant Advertisements To Search and Content Pages of the Website
ALISO VIEJO & MOUNTAIN VIEW, Calif. – November 16, 2004 – Buy.com, the Internet Superstore, and Google Inc. today announced the launch of an advertising partnership that delivers Google AdWords advertisements to Buy.com’s customers. As part of the agreement, Google’s targeted, text-based ads appear on Buy.com’s website through the Google AdSense program.
"The partnership between Google and Buy.com furthers both companies’ mission statements, which are customer-centric," stated Neel Grover, president of Buy.com. "By adding Google’s targeted ads to Buy.com, we are giving our customers additional, highly-relevant resources with which to make an informed buying decision."
Google’s relevant, targeted ads are now incorporated throughout Buy.com’s website, including top-tier technology pages such as the computers and electronics homepages, as well as the popular entertainment and leisure stores including Books, Music, Sports, DVDs, and others. In addition, customers searching on Buy.com will receive Google advertisements on the search results pages.
"Google’s relevant ads are designed to improve the user experience on Buy.com, while providing the company with an additional revenue opportunity," said Omid Kordestani, senior vice president of World Wide Sales and Field Operations. "This agreement also adds Buy.com to the Google Network and extends the reach for Google AdWords advertisers to another quality website."
Buy.com®, The Internet Superstore™, offers its over 7 million customers more than 2 million products in a range of categories including computer hardware and software, electronics, cellular products and services, music and music downloads at 256k, DVDs, books, toys and more. Individuals and businesses can shop quickly and easily at Buy.com 24 hours a day, 7 days a week. Buy.com was named one of the Top 50 web sites in 2002 and 2003 by Internet Retailer, the top performing site on Gomez Inc.’s E-Holiday Shopping 2002 Index in the music, electronics and books category (December 2002), "Best Overall Place To Buy Mobile Devices" (January 2002), "Best E-Commerce Site" by PC World magazine (June 2001), "Best Overall Place To Buy" by Computer Shopper Magazine (January 2001), a "Best of the Web" in the computer and electronics category by Forbes Magazine (spring 2000 and fall 2000), and the No. 1 electronics e-tailer in the PowerRankings by Forrester Research, Inc. (November 2000). Buy.com, founded in June 1997, is located in Aliso Viejo, California. For more information, visit www.buy.com. Buy.com® and The Internet Superstore™ are trademarks of Buy.com, Inc.
About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.