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LG Electronics and Google Team Up to Enhance the Mobile Experience

LG Handsets to integrate Google Search, Google Maps for mobile, Blogger Mobile and Gmail for mobile

Seoul, Korea, and Orlando, Florida March 28, 2007 – LG Electronics (LG), a leading worldwide provider of advanced wireless handsets and accessories, and Google today announced a global collaboration to pre-install Google’s services on millions of LG mobile phones. Mobile users around the world will now be able to easily search for information, find locations, update blogs and manage email while on the move.

"Building on our efforts to set new standards for wireless handsets, we are excited to partner with Google to offer extra value to consumers with enhanced mobile Internet experiences," said Mr. Paul Bae, Vice President of the Product Planning Team at LG Electronics Mobile Communications Company. "LG’s mobile devices, combined with Google, will provide consumers with easy access to their favorite Internet services even without a PC and make it easy for them to stay connected while in motion."

Select LG handsets, pre-installed with Google™ products and services will be shipped globally including North America, Europe and Asia starting in the second quarter of 2007. These handsets will create a more dynamic user experience, including one click access to Google search through an icon in the application menu. More features of LG-Google handsets include:

  • Google Maps™ for mobile, an application that enables users to view maps and satellite imagery, find local businesses, and get driving directions
  • Gmail™ for mobile, a Java-based application that brings more speed, convenience and functionality to the mobile Gmail experience
  • Blogger™ Mobile, an application to upload/download images and text to blog from mobile devices (www.blogger.com), keeps avid bloggers upwardly mobile.

"We’re pleased to work with LG to make it easier than ever for mobile internet users to have powerful applications and personalized information at their fingertips," said Deep Nishar, director of product management, Google. "Users around the world now have more options for accessing information while on-the-go through search and Gmail. With applications like Blogger, users are now free to express themselves from wherever they are in the world."

Through this new partnership, LG and Google will jointly market LG-Google handsets, then further extending their collaboration to develop digitalized home in the future. LG plans to launch mobile handsets pre-installed with Google and products and service for the next few years with at least ten new handsets in 2007.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units – Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion – LG Electronics is the world’s largest producer of CDMA handsets, air conditioners, optical storage products, DVD players and home theater systems.

LG Electronics Mobile Communications Company is a leading producer of UMTS (WCDMA), CDMA and GSM handsets. LG draws upon its cutting-edge technology and innovative handset design capabilities to create a higher quality mobile environment for its customers around the world. With a total range of wired and wireless solutions, LG is rapidly expanding its presence and market share in the global mobile industry. For more information, please visit www.lge.com.

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia. For more information, visit www.google.com.

Media Contacts:

Google Inc.

Lois Kim
Head of Corporate Communications & PA
82.2.6001.2983
lois@google.com

Judy Pae
Corporate Communications
822.3777.7144
lgpr@lge.com
www.lge.com/press

LG Electronics, Inc.

Erin Fors
415.39.0582
efors@google.com

Melissa Elkins
LG Mobile Phones
858.635.5329
melkins@lge.com

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Google, Google Maps, Gmail and Blogger are trademarks of Google Inc. in the United States and/or other countries. Other trademarks are the property of their respective owners.

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