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Website Optimizer Now Available to AdWords Advertisers Worldwide

Announcement
April 4, 2007

As part of our continued commitment to help advertisers make smart business decisions, we are happy to announce that the Google Website Optimizer™ application is now available to AdWords advertisers worldwide. Google Website Optimizer is designed to help website owners increase conversions such as sales, sign-ups or downloads. This multivariate landing page optimization tool enables marketers to test different ideas for web page content such as different headlines, promotional copy, or images. The application provides easy-to-read reports that enable advertisers to see which variation resonated best with their site visitor. It is a self-service application that enables website owners to set-up and run multivariate landing page experiments.

Google Website Optimizer is a beta application that is integrated with the Google AdWords™ program and free to AdWords advertisers. Advertisers can sign up immediately at www.google.com/websiteoptimizer. Over the coming weeks, the Google Website Optimizer application will become available automatically in all advertisers’ accounts. Website owners can now determine what content was most effective as indicated by the highest conversion rate.

By giving website owners the tools they need to improve their website content, Google is helping improve the user experience on the internet as a whole. Since the beta launch of the application in October 2006, many advertisers who used Google Website Optimizer have achieved major results.

"Using Website Optimizer enables us to approach our website like a living lab, where we can test and play and constantly figure out how to improve the site," says Deborah Krier, Marketing Manager, Dale and Thomas Popcorn, "Website Optimizer is a powerful tool that allows us to understand our users better, leading to increased conversions and increased business success."

In addition, we are announcing the formation of a new partner program, Google Website Optimizer Authorized Consultants. As of today, Optimost, EpikOne, Future Now, ROI Revolution, and SiteTuners.com have signed on as charter members.

"We’re delighted that Google is now offering Website Optimizer. In the past, not everyone had the tools to test regularly," said Bryan Eisenberg, co-founder, Future Now, Inc. and author of the New York Times bestseller Call to Action, "Google Analytics had a major effect on the accessibility of data and on how website owners valued analytics; Website Optimizer will take the benefits of testing to a much broader audience and help them increase online conversion rates."

For more information or to sign up to use Website Optimizer, please visit: www.google.com/websiteoptimizer

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