Introducing Google Earth Outreach

New initiative helps nonprofit organizations around the world leverage the power of Google Earth to advocate, educate; new Global Awareness layers from Global Heritage Fund, Earthwatch Institute, TransFair USA

MOUNTAIN VIEW, Calif. (June 26, 2007) – Google (NASDAQ: GOOG) today announced the launch of Google Earth Outreach, a new program designed to help nonprofit organizations around the world leverage the power of Google Earth to illustrate and advocate for the important work that they do.

The announcement was made at Google’s New York City office by Elliot Schrage, Google Vice President for Global Communications & Public Affairs, and John Hanke, Director of Google Earth & Maps. Pilot Outreach partners including Jane Goodall, Founder, the Jane Goodall Institute; Kathy Bushkin Calvin, Executive Vice President, United Nations Foundation; and Edward Wilson, President and CEO, Earthwatch, were also on hand to discuss how their organizations are using Google Earth to tell effective and compelling stories about their work.

Google Earth Outreach enables any organization to quickly and easily get the resources it needs to create compelling stories through Google Earth layers. The program includes comprehensive online guides, video tutorials, and case studies about using Google Earth specifically targeted to the needs of nonprofit organizations. In addition, there are online forums connecting new participants to Global Awareness partners and experienced programmers who can assist in developing Keyhole Markup Language (KML) layers for Google Earth. These forums, actively moderated by Google Earth Outreach staff, serve to foster discussion and cooperation among organizations and the broader Google Earth community.

Organizations can also now apply online for Google Earth Pro grants (a $400 value); grantees will receive additional technical support from Google. Participating organizations may be highlighted in the Google Earth Outreach Showcase, an online gallery of the most compelling new layers, and a subset of those will be featured in the Global Awareness folder in Google Earth on a rotating basis. More details about Google Earth Outreach are available at

"Google’s mission is all about making information more accessible and useful," said Elliot Schrage, Google Vice President of Global Communications & Public Affairs. "With programs like Google Earth Outreach, we seek to help create a ‘marketplace of ideas’ in the growing not-for-profit sector that rivals and complements what we offer commercial enterprises. In a very practical way, Google Earth Outreach demonstrates that technology can inspire action by bringin seemingly distant problems closer to home."

"Our goal with Google Earth Outreach is to help public service organizations worldwide leverage our mapping technology to further their goals by providing tailored technical guidance and grants," said John Hanke, Director of Google Earth & Maps. "Now any organization can quickly and easily annotate Google Earth with pictures, video and information to tell visual, compelling stories of the work they do to over 200 million Google Earth users."

"Only if we understand can we care. Only if we care will we help. With Google Earth Outreach, more people have the chance to see, to care, and then to act," said Jane Goodall, PhD, DBE Founder, the Jane Goodall Institute, UN Messenger of Peace.

"Google Earth represents a whole new way for us to connect with the world," explains Ed Wilson, President and CEO at Earthwatch. "Not only can we inform people about key environmental issues facing the world today, but we can give them the opportunity to get directly involved. From our NGO and corporate partners to our dedicated researchers and volunteers, Google Earth provides us all with a centralized tool to communicate our mission--and maximize our impact."

As part of the announcement John Hanke also introduced three new Global Awareness layers for Google Earth:

  • Global Heritage Fund (GHF) – The GHF Global Awareness layer explores cultural heritage sites around the world that GHF is working to preserve for future generations. From ancient Mayan Mirador pyramids buried in Guatemalan forests threatened by clear cutting to the crumbling Lijiang Ancient Town in China, GHF takes users to these endangered archaeological treasures of human civilization and details the efforts to save them in partnership with local governments and resources.
  • Earthwatch Expeditions – The Earthwatch Global Awareness layer enables users to virtually visit more than 100 volunteer Earthwatch expeditions in Google Earth— from recording the activities of lemurs in Madagascar to determining the impact of climate change on grey whale populations in Mexico and Canada. Enthusiasts and would-be volunteers can explore scientific field research projects in progress around the world and learn how they can help collect field data in the areas of rainforest ecology, wildlife conservation, marine science, archaeology, and more.
  • Fair Trade Certified – The TransFair USA layer introduces users to the over 70 Fair Trade Co-ops located throughout Latin America, Asia and Africa. Fair trade is an innovative market-based approach to sustainable development that helps family farmers in developing countries gain direct access to markets and develop the business capacity necessary to compete in the global marketplace.

About Google Earth

Google Earth combines satellite imagery, maps and the power of Google’s search service to make the world’s geographic information easily accessible and useful. There have been over 200 million unique downloads of Google Earth since the product’s launch in June, 2005. Google Earth can be downloaded for free at

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit

Media Contacts:

Megan Quinn
Google Inc.

Kate Hurowitz
Google Inc.


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