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Google Announces $10 Million Android Developer Challenge

Challenge to Inspire Innovation and Improve Mobile Experience

MOUNTAIN VIEW, Calif. (November 12, 2007) – Google (NASDAQ: GOOG) today announced the Android Developer Challenge, which will provide $10 million to developers who build mobile applications for Android™, the first complete, open, and free mobile platform. The Challenge is designed to support the developer community and spark innovation on the Android platform by awarding cash prizes ranging from $25,000 to $275,000 to developers whose applications are picked by a panel of judges.

"We’ve built some interesting applications for Android but the best applications are not here yet and that’s because they’re going to be written by developers," said Sergey Brin, Co-founder and President, Technology, Google. "We’d like to reward these developers and recognize them as much as possible."

"We believe that the Android platform offers developers a unique opportunity to create truly innovative mobile software," said Andy Rubin, Google’s director of mobile platforms. "We’re challenging developers to stretch their imaginations and skills to leverage the full capabilities of this new platform and to create something amazing."

Android was announced on November 5 by the Open Handset Alliance™, a group of more than 30 technology and mobile industry leaders committed to fostering innovation on mobile phones and offering a better consumer experience. The Alliance will provide developers with a new level of openness that enables them to work more collaboratively. Today, the Alliance released an early look at the Android software developer kit (SDK) that includes the documentation, sample projects, development tools, emulator, and libraries that developers will need to build an Android application. Today’s Android SDK announcement can be found on the Alliance blog: android-developers.blogspot.com.

The $10 million total in the Android Developer Challenge will be distributed equally between the Android Developer Challenge I and II. Submissions for Challenge I will be accepted from January 2 through March 3, 2008, and the 50 most promising entries will be recognized by end of March with each receiving $25,000 awards to fund further development. These 50 entries will then be eligible for even greater recognition by applying by May 1, 2008 for ten awards worth $275,000 each and another ten worth $100,000 each. Recognition for the top apps among those entries will be announced by end of May 2008. Challenge II will launch after the first handsets built on the platform become available in the second half of 2008.

A panel of technology and mobile experts selected from the Open Handset Alliance member organizations and the industry in general will judge all qualifying entries. Awards will be given to the developers whose applications leverage all that the Android platform has to offer in order to provide consumers with the most compelling experiences. Developers retain all intellectual property and other rights to their applications. Interested developers should:

  1. Download the SDK at code.google.com/android/download.html
  2. Build a great app.
  3. Submit an application between January 2 and March 3, 2008.

Additional information about the Android Developer Challenge can be found at code.google.com/android/adc.html

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top Web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall Web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

Media Contacts:

Barry Schnitt
Google
+1 650-253-4194
barry@google.com

Michael Kirkland
Google
+1 415-793-5571
mkirkland@google.com

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Google, Open Handset Alliance, and Android are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

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