MySpace and Google Join Forces to Launch Open Platform for Social Application Development
Collaboration on "OpenSocial" to Spark and Simplify Web Innovation
LOS ANGELES / MOUNTAIN VIEW, CALIF. (November 1, 2007)— MySpace, the world’s largest social network, and Google, Inc. (NASDAQ: GOOG) today announced that they are joining forces to launch OpenSocial— a set of common APIs for building social applications across the web. The partnership spearheads an initiative to standardize and simplify the development of social applications. Today’s announcement underscores MySpace’s commitment to supporting standards that foster innovation in an increasingly social Web.
Demo of a MySpace webpage using OpenSocial, a programming model developed at Google
"Our partnership with Google allows developers to gain massive distribution without unnecessary specialized development for every platform," said Chris DeWolfe, Chief Executive Officer and co-founder of MySpace. "This is about helping the start-up spend more time building a great product rather than rebuilding it for every social network. We’re pleased to collaborate with Google to establish a landmark standard for social applications."
As a founding member of OpenSocial, MySpace will provide critical user mass and platform guidance. The OpenSocial standards are designed to evolve through contribution from the open source community and as new features are developed by various partners. Global members of the OpenSocial community include Engage.com, Friendster, hi5, Hyves, imeem, LinkedIn, Ning, Oracle, orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, and XING.
"As the most trafficked website in the country and the most popular social network in the world, MySpace is one of the leading forces in the global social Web," said Dr. Eric Schmidt, Chairman of the Executive Committee and Chief Executive Officer of Google. "We’re thrilled to grow our strategic relationship with MySpace by joining forces on this important initiative."
"As an application developer, we’re excited to see MySpace adopting the OpenSocial standard for social application development," said Joe Greenstein, CEO of Flixster. "Application developers have been working with MySpace for a long time—this takes what we can do together to a whole new level. The sheer scale of MySpace makes this extremely exciting for us."
"We’re all citizens of a larger Web—no network is an island onto itself," said Aber Whitcomb, CTO of MySpace. "We look forward to continuing to develop great technology with Google and all of the OpenSocial participants. It’s exciting that social networks are getting social with each other."
The launch of OpenSocial is the first release of technical details for the forthcoming MySpace Platform. Starting tonight, developers can start writing applications for OpenSocial at code.google.com/apis/opensocial which the MySpace Platform will support at launch.
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views(c), MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace’s international network includes 20 localized community sites in the United States, Canada, Latin America, Mexico, Austria, Finland, Germany, Italy, Norway, Sweden, Switzerland, UK, Denmark, France, Ireland, Netherlands, Spain, Austria, Japan and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE: NWS – News, NWS.A – News; ASX: NWS – News, NWSLV – News).
*Among the top 2000 domains comScore Media Metrix, September 2007. For more information on comScore Networks, please go to www.comscore.com.
About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.
Google, orkut, and OpenSocial are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.