Google Analytics Unveils Enterprise Class Feature Set, Updated Interface, and Integration with Google AdSense

October 22, 2008

Today at the eMetrics Summit in Washington, D.C., Google Analytics™ web service announced new enterprise-class features including custom reports, advanced segmentation, an API, as well as an updated interface, richer data visualizations, and an integration with Google AdSense™. These new features combine the sophistication and versatility of a full-service web analytics tool with Google Analytics’ ease of use and accessibility, so that businesses large and small, around the world, can even better serve their visitors.

Custom reports enable customers to create their own reports with the metrics they want to compare—organized in the way they want to see it.

Advanced segmentation enables customers to isolate and analyze subsets of their traffic. They can select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions,” or create their own segments with a flexible, easy-to-use segment builder.

With Google Analytics’ new custom reporting and advanced segmentation, we have been able to use enterprise-class analytics to gain insight into site activity and take action on behalf of our clients to improve campaign ROI," said Jeff Campbell, Co-founder and VP of Product Development for search marketing agency Resolution Media. "It’s a full-service tool that is still easy to use, and it’s free, which, given the current economic situation, is a huge benefit.”

The application programming interface (API), currently in private beta, enables developers to access all of their Google Analytics data and export it for any type of use. Possible uses include integrating information into other data sources, building custom visualizations or interfaces, and conducting offline analysis.

The updated interface includes several new features in the administrative interface and a cleaner reporting screen that highlights tools for changing the way reports display data. A new navigation, administrators’ ability to rename accounts and profiles, and account and profile locator functionality are designed to help increase customers’ efficiency and ease of account management.

Motion Charts provide advanced but easy-to-use multi-dimensional analysis. Customers can select their own metrics to compare and then view how those metrics interact over time. By animating data, Motion Charts make discovering insights much easier and more obvious than when viewing data in traditional graphs and columns.

The integration with Google AdSense gives new and existing AdSense publishers access to granular reports that break down AdSense performance by both page and referring site. Armed with this new data about user activity, they can now make more informed decisions on how to improve user experience on their sites and optimize their AdSense units to increase revenue potential.

The aim of this new feature set is to offer customers the flexibility to choose how their data is presented to them and the extensibility to integrate Google Analytics data with their other data sources. These capabilities will help further unlock the potential of both large and smaller website owners to improve visitor interaction with their websites and improve the value of their marketing investments.

More details on the entire new feature set are available on the Google Analytics blog. Video demonstrations of the new features are also available.

For more information or to get started with Google Analytics, follow the sign-up instructions.

Google, Google Analytics, and Google AdSense are trademarks of Google Inc.