Marthastewart.com Content Archives Now Accessible Through Online Search Powered By Google
MOUNTAIN VIEW, Calif. – March 27, 2001 – Google Inc., developer of the award-winning Google search engine, today announced that Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) has selected the Google SiteSearch service to enable visitors to quickly access the library of content contained on MSO’S website, marthastewart.com.
The Google SiteSearch service, which is fully hosted and supported by Google, gives marthastewart.com high-quality, site-specific search capabilities. Designed to improve site navigation and usability, Google’s powerful site search technology enables visitors to marthastewart.com to quickly find the information they are looking for, therefore enhancing the user experience. Visitors are able to search for information from all content areas, including Martha Stewart Living television segments, askMartha radio transcripts, expert Q&A; transcripts, features, and the Good Things series. Additional projected benefits of Google SiteSearch technology include lower support costs, increased online sales revenue, and higher customer satisfaction.
"We chose Google for its superior search technology, including its sophisticated method of combining PageRank algorithms with advanced text-matching techniques to find pages that are both important and relevant to the requested search. Google examines all aspects of the content on our pages to determine the best matches for each query," said Martha Stewart, chairman and CEO, Martha Stewart Living Omnimedia, Inc. "Google makes it simpler and quicker for visitors to find and retrieve ‘how-to’ information and related products in our rich archives, including everything from our Cooking, Gardening, Crafts, Holidays, Home, Keeping, Weddings, and Baby core areas. Our visitors clearly find this feature useful, as we are already servicing more than 200,000 queries per week."
"Martha Stewart Living is one of the most recognized brands in the world," said Larry Page, CEO and co-founder of Google. "This opportunity represents a significant milestone for Google’s initiative to expand our reach in the consumer market."
Marthastewart.com includes the online Martha by Mail store and marthasflowers, as well as eight linked content and community channels. Google currently offers its search services to more than 100 companies in more than 30 countries. Google SiteSearch customers include American Express Publishing’s subsidiaries TravelandLeisure.com and FoodandWine.com; Caldera Systems, a leading provider of Linux-based business solutions; Cisco Systems; Red Hat, leader for open source software; Scotland On Line, one of Scotland’s leading online application service providers; and The U.S. Department of Energy. In addition to its growing roster of global customers, the Google search engine is available in 26 languages.
More information about Google’s search services can be found by visiting: www.google.com/services/index.html.
Martha Stewart Living Omnimedia, Inc. is an integrated content company consisting of four business segments. The Company’s Publishing segment includes Martha Stewart Living, Martha Stewart Weddings and Martha Stewart Baby magazines; books written by Martha Stewart and the editors of Martha Stewart Living; and the syndicated askMartha newspaper column and radio show. The Internet/Direct Commerce segment consists of the Company’s high-end catalog, Martha by Mail, and marthastewart.com, which includes the online Martha by Mail store and marthasflowers, and eight linked content and community channels. The Television segment includes a nationally syndicated, daily one-hour television program, Martha Stewart Living; a daily cable television program, from Martha’s Kitchen, on the Food Network; weekly appearances on CBS’s The Early Show broadcast; and periodic network primetime television specials. The Merchandising segment includes strategic partnerships through which merchandise designed by the Company’s in-house creative experts are distributed and/or sold through Kmart, Sherwin-Williams, P/Kaufmann, and Zellers. Martha Stewart Living Omnimedia, Inc. is listed on the New York Stock Exchange under the ticker symbol MSO.
About Google Inc.
With the largest index of websites available on the World Wide Web and the industry’s most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google’s technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; WIRED magazine’s Reader Raves Award; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor’s Pick from CNET. A growing number of companies worldwide, including Yahoo!, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, Calif., Google’s investors include Kleiner Perkins Caufield & Byers and Sequoia Capital. More information about Google can be found on the Google site at www.google.com.
Martha Stewart Living Omnimedia, Inc.
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