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Google Acquires Picasa

MOUNTAIN VIEW, Calif. – July 13, 2004 – Google Inc. today announced it acquired Picasa, Inc., a Pasadena, Calif.-based digital photo management company. Financial terms of the deal were not disclosed.

"Picasa enables users to easily manage and share digital photographs, and its technologies complement Google’s ongoing mission to organize the world’s information and make it universally accessible and useful," said Jonathan Rosenberg, vice president, Product Management. "Picasa is an innovator in the field of digital photography, and we’re excited that the Picasa team is joining Google."

Picasa was founded in October 2001. In May 2004, Picasa announced a technology partnership with Google’s Blogger service to make publishing digital photos with Blogger faster and easier. Further product integration plans have not been announced. Picasa users will not experience any interruption in service.

About Google Inc.

Google is a global technology leader focused on improving the way people connect with information. Google’s innovations in web search and advertising have made its website a top Internet destination and its brand one of the most recognized in the world. Google maintains the world’s largest online index of websites and other content, and Google makes this information freely available to anyone with an Internet connection. Google’s automated search technology helps people obtain nearly instant access to relevant information from its vast online index.

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