Google Introduces Local Business Ads Through AdWords

March 31, 2006

In line with its commitment to add value to advertisers and users through local advertising, Google today announced local business ads, a new feature in AdWords that allows advertisers to promote location-based products and services. Local business ads appear with an enhanced map component on Google Local and in a text-only format on and other sites in the Google network. Currently, this service is available to any advertiser who targets locations in the U.S., Canada and the U.K.

According to the Kelsey Group, 70% of U.S. households now use the Internet as an information source when shopping locally for products and services (March 2005). With local business ads, businesses can promote location-based products and services to users at the precise moment when they seek local information.

Up to three local business ads will display on Google Local below the normal search results. Each ad will be associated with a marker on the map that users can expand to reveal more information such as phone number and a customizable logo or image. Both small businesses and large chains can easily target multiple locations within a single Ad Group using the same keyword list – yet another way of targeting more customers more effectively. As with regular text ads, local business ads can be continually updated or enhanced based on user response or local promotions to give advertisers maximum campaign efficiency and flexibility.

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