Clear Channel Radio and Google Will Jointly Drive Radio Advertiser Expansion
Agreement Makes Guaranteed Inventory Available to Google Advertisers On More Than 675 Clear Channel Radio Stations
SAN ANTONIO AND MOUNTAIN VIEW, Calif., April 16, 2007 – Clear Channel Radio and Google Inc. (NASDAQ: GOOG), today announced a multi-year agreement that enables Google to sell a guaranteed portion of 30-second advertising inventory available on more than 675 of Clear Channel’s AM/FM stations. Specific financial terms are not being disclosed.
Under the agreement, Google™ Audio Ads advertisers will have national distribution, enabling them to reach specific audiences, at specific times, in targeted geographies. For Clear Channel, this agreement opens up an additional sales channel and provides supplemental revenue by making Clear Channel inventory available to advertisers who previously had not used radio.
"This is a true win-win," said John Hogan, Chief Executive Officer of Clear Channel Radio. "Clear Channel Radio gets access to an entirely new group of advertisers within a new and complementary sales channel, and Google adds another option for its existing customers. Google has proven its ability to gain premiums for advertising inventory and that fits perfectly into our broader strategy of building value for advertisers while increasing our overall revenue yield. We’re committed to working with the best-in-class and Google has a real economic incentive to produce meaningfully higher CPMs."
"Clear Channel is the market leader in delivering radio value to consumers and advertisers and has built an innovative platform to manage its on-air ad inventory," said Eric Schmidt, Chief Executive Officer of Google. "We look forward to working with Clear Channel Radio by providing a unique set of advertisers and a system that will increase the effectiveness and measurability of connecting advertisers with radio listeners."
Clear Channel Radio’s national and local sales forces will continue to focus on the company’s most lucrative advertiser relationships, and on the many advertisers who seek specialized advertising packages and concepts. Google will focus primarily on advertisers who currently run ads online but do not run ads on radio.
For Clear Channel, the move is part of a larger initiative to differentiate its on-air ad inventory. The company created a number of special positions (such as first-in-pod and islands), new and innovative spot types (adlets and blinks), unparalleled creative resources (the Creative Services Group), and fresh combinations on-/off-air/online packages. These efforts have produced many new advertiser alternatives and steady gains in revenue yield-per-minute. Using its Viero System, the company already enables sales managers and sellers to dynamically evaluate and price inventory. Clear Channel Radio and Google today separately announced Viero Systems full AdSense for Audio Compatibility.
This agreement complements an existing online advertising partnership in which Google provides text ads to Clear Channel’s radio-station Web sites through the company’s Online Music & Radio Unit.
About Clear Channel Radio
Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company’s content can be heard on AM/FM stations, HD digital radio channels, on the Internet, via iPods and via mobile-navigation devices from Cobra, Garmin, Kenwood and others. The company’s operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.
About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.
For Clear Channel
Google and Google AdSense are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.