Google AdSense for Audio Now Compatible with Industry Leading Station System Providers

Support by Broadcast Electronics (BE), ENCO Systems and LAN International’s VIERO® Brings Google Advertisers to More Radio Stations

MOUNTAIN VIEW, Calif., April 16, 2007 – Google Inc. today announced that Google AdSense™ for Audio is now supported by the leading radio station systems. Providers announced separately today include Broadcast Electronics (BE), ENCO Systems and LAN International’s VIERO.

"With AdSense for Audio, we’re committed to bringing new advertisers and new dollars to radio," said Jim Woods, Director of Product Management, Google. "Support from premier partners like BE, ENCO and VIERO is a major step towards allowing all radio stations to gain access to this new and complementary revenue channel."

AdSense for Audio is an automated way for radio stations to supplement their existing revenue streams by making their inventory available to Google advertisers, most new to radio, that aren’t otherwise easily accessible today. By integrating directly with stations’ systems, AdSense for Audio allows ads purchased by Google’s Audio Ads advertisers to be placed directly into the stations’ broadcasts, while at the same time making sure stations retain total control over their inventory through the tools and systems they’re already accustomed to. Radio station system compatibility is built on the AdSense for Audio API.

AdSense for Audio is currently available to stations using BE’s AudioVAULT Vault2 and AV100 product lines, in addition to Google’s own automation systems, SS32 and Maestro. ENCO’s DAD automation system and LAN International’s VIERO revenue management suite of tools, when used in conjunction with RCS NexGen™, will soon be AdSense for Audio compatible as well.

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit


Michael Mayzel
Google Inc.
(650) 253-4565


Google, Google AdSense, SS32, and Maestro are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

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