Google’s Website Optimizer gains independence and blog, offering value "beyond the click"

April 16, 2008

Today at the ad:tech conference in San Francisco, Google Website Optimizer™ launched out of beta as an independent product. Formerly a feature within the Google AdWords™ advertising service only, this free website-testing tool is now accessible through its own website ( as well. In addition, Google’s Website Optimizer has introduced its own blog (

Google Website Optimizer helps improve user experience on the Web by showing its users what their visitors want to see. Rather than debating or guessing how a webpage might look best, users can continually test different combinations of website content, such as images and text, to see which one yields the most sales, sign-ups, leads or other goals.

Google Website Optimizer provides value "beyond the click" as part of Google’s suite of advertising tools offering heightened precision, accountability and scale. Together with Google AdWords, which drives traffic to your website, and Google Analytics™, which measures that traffic, Google Website Optimizer further helps you convert your traffic into customers.

In addition to the new website, the Google Website Optimizer blog is now live. The blog will feature up-to-date product news, industry insights, testing strategies, and other educational information from the Google Website Optimizer team and our partners.

The product is available in 27 languages worldwide: Czech, Danish, Dutch, English (Australia, UK & U.S.), Finnish, French, German, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil & Portugal), Russian, Spanish, Swedish, Tagalog, Thai and Turkish.

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